Luka Doni Invites Fans to His New Universe, 77X

SummaryLuka Doni has launched 77X, a first-of-its-kind direct-to-fan platform created by an athleteThe creator-led program is designed to combine fandom with interactivity, offering content, merch, collectibles, and events in oneLook out for an immersive 77X experience to come to Los Angeles for NBA All-Star Weekend next monthLuka Doni has established himself as one of the most prominent athletes of today. The leader of the Los Angeles Lakers is one of the NBA's most potent scorers. Now, hes...